Spike lee uber commercial11/18/2023 What I discovered was a lot of people who had a desire to do better, honestly, but couldn't get out of their own way. She said of her choice to leave: "When I got to Uber I was honest in my desire to go and change essentially what I thought was a challenging environment, especially for women and for people of colour. In June 2018, Saint John left Uber to join Endeavor as chief marketing officer. On June 6, 2017, Saint John became chief brand officer at Uber. BuzzFeed wrote that she was the "coolest" person to ever take the stage at an Apple keynote. Biz Carson of Business Insider said that her appearance helped to emphasize Apple's complete rebuild of its Apple Music software. Journalists described Saint John's presentation of the redesigned Apple Music onstage during the 2016 Apple Worldwide Developers Conference as her breakthrough moment, with a captivating "passion" and persona that captivated both local and online audiences. īeats was purchased shortly thereafter by Apple, and Saint John became the head of global consumer marketing for iTunes and Apple Music, commuting between Los Angeles and Apple's Cupertino headquarters several times a week. Saint John moved from New York to Los Angeles to lead marketing for the company. She remained with the company for almost a decade before joining Beats Music in 2014, when Jimmy Iovine of Beats recruited Saint John based on her experience in music marketing. She later led PepsiCo's foray into music festival-based marketing as head of music and entertainment marketing. Saint John joined PepsiCo as a senior marketing manager in 2005. She also worked at the fashion brand Ashley Stewart, where she was vice president of marketing. Career Marketing Īfter college, Saint John worked at the advertising agencies Arnold Worldwide and Spike Lee's Spike DDB. Her sister Alua Arthur is a lawyer and death doula. in ethnomusicology in 1977, also from Wesleyan. In 1999, Saint John graduated from Wesleyan University with a degree in English and African-American studies. Saint John cites her father as her biggest inspiration. Her father was a clarinet player and member of the Ghana Army before emigrating to the United States to attend graduate school. They returned to the United States and settled in Colorado Springs, Colorado when she was 12. In her early childhood, her family also lived in Nairobi, Kenya and Washington, D.C. The family moved to Ghana when she was six months old. Appianda Arthur and Aba Arthur (née Enim) in Middletown, Connecticut in the United States. In May 2021, she was named among the Top 50 Most Influential Female Leaders in Africa within the corporate and business sphere by Leading Ladies Africa. From 2005 until 2014 she worked at PepsiCo, eventually serving as the head of music and entertainment marketing. Saint John was also a marketing executive at Apple Music until June 2017, after joining the company in its acquisition of Beats Music. Previously, she served as CMO at Endeavor, and chief brand officer (CBO) at Uber until June 2018. Bozoma "Boz" Saint John ( née Arthur) is an American businessperson and marketing executive who was the chief marketing officer (CMO) at Netflix.
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